Book Details

Co-authors:  Bill Kerley, Marjorie Brody, Allen D'Angelo, Bernard Zick

Power Marketing for Consultants presents a philosophy—a belief that you shouldn't have to scramble in a stressed-out state near the close of every consultation to obtain your next billable job.

If you´re a consultant with too many projects on your plate, you shouldn’t have to pay the price for your success by being overworked. This book is a celebration of the choices and freedom that are available to you as an independent consultant because your business is as infinite as your boldest dream will allow it to be.

As you read Power Marketing for Consultants, you will discover why so many professional consultants are struggling to make their businesses work for them. You will also see that there is a significant number of consultants who make marketing look very easy—they are the nation's top consultants. Top consultants earn four times what the average consultant earns, have twice as much time to enjoy their lives and are much happier. Now it's your turn to learn these Power Marketing Strategies.

As you read this book, you will join the community of the nation's top consultants. You will learn from them in the quiet classroom of your heart and mind. You will test their ideas instantly in the laboratory of your own consulting business. You will experience the collective success methods of top consulting achievers.

A handy book for psychologists, family therapists, school counselors, and mental health professionals, whether working in an agency or on their own.

From Wall Street to the West Coast, power marketing strategies to make
your business a success. Great tool for mental health professionals.

Chapters

Sample Chapter

Power Marketing Tip #102

In a marketing seminar I was conducting once, a participant asked, "How can I make sure that people remember me when I go to some function where I can network?

My response was, "It is not important that they remember you. What is important is that you have a way to remember them."

I even suggest that you don't hand out your business cards at such occasions. You will send them later. Get others' cards. Get as much information about them as you can--their interests, their hobbies, their family members, their pets, etc. Write this information down on the back of their card when you have a chance. If this sort of thing is difficult for you, take a memory course. Your professional well-being depends on getting as much data about these people as possible.

Later, enter this information into your computer contact manager database. Begin to think of ways you can help them. Look for articles of interest to send about things that are important to them. This is the sure-fire way to get them to remember you and to build relationships that will help build your business.

—Bill Kerley